Hangout games guy
Decided not to go to the indie game marketing one.
People who invite fewer people over a period of time are more effective.
Importance of retention increasing
How do virtual worlds retain their players
Player investment
-persistence
-creativity
Deep content
Fresh content
Service
Find ways to spend more on service vecause it pays off hugely
Concurrency
- community events, hosted, emergent
- most compelling - find ways for concurrency - fb is now so
asynchronous.
Enough content to allow players to interact - can't make content for
years
- the game is the icebreaker that forms community amongst the players.
Community
Monetization -
Retail -grandma
Subscription - tie to virtual world
Need a diversity of reasons to pay in order to monetize.
Hybrid
Cost of acquisition and scale of social
Long term retention of virtual world.l
Hangout has a mini game that you play when friends are not here
It is a pain to be embedded in facebook - they are planning to move
away from facebook eventually - connect to fb for the social graph but
not be in facebook as soon as the market will support
Amortize customer service across all the none - paying users
100 people paid for by 5 paying users
Sent from my iPhone
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