Fwd: Future of connected games

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Begin forwarded message:

From: Solveig Zarubin <solveigp@gmail.com>
Date: March 14, 2010 9:05:41 PM PDT
To: "solveigp@gmail.com" <solveigp@gmail.com>
Subject: Future of connected games

Future of connected games panel

SteamPlay
People do not want to be a pc or apple player of a game.
They want to be a fan of a game.
Want to play at home on pc and connected.
Pc and mac versions at once

Facebook has not made it easy to present different sides of a person.
Notifications - all these different people - I don't want to spam them all with the notice a turnip just blossomed

Compare control over xbox and pc
Bioware
Uses telemetry across all the platforms
See social.bioware.com

Portal guy - valve
pc is an open platform- can ship updates

Beta requirements are diff for connected games - you make changes in public for all to see
min from nexon
We really gotta get people in, it is part of the design process
We make mistakes and fix them on the fly

Zynga guy
Ngai asks - I have heard that games ship with 30 percent cimplete
What does that even mean?
There has been a team on farmville for months after 5 week start

Min does not know what 30 percent complete is
They have games that have been out for 10 years - are they done now?

Ngai - do you think of "old content" differently ?
Old content is new content to new player

Zynga guy
Look at the new user experience and make sure it is not too overwhelming for the new player
Wow must have that issue too

Blizzard guy
New exp pack out
We get better at making content
But the people who benefit are the people who have gone thru he old content laready
All the new players are mostly casual
New exp - looks at the whole content from level 1 to 6o and makes better

Ngai asks abor mass effect 2 - casual audience coming in at lower price?
Bioware - we also add expansions, etc
Story features for kotor
Development philosophy as a service.
Continuous dev process

What is the smallest unit of willows

Connected gaming future is not one that can be built with less people
Can the industry survive it's connected future?

Easier to be smaller now
Don't have to ship to gold master to get space on the retail shelf
Everybody can do it

Look at lifetime revenue per user
Games as a service
Change tw metrics used to measure success - some are the metrics used in social games or on steam.

(why would anyone use playground now)

Min talks on korea
Pc cages function as a hub for players

Don't be binary
Give some away, sell some ..
Dlc is what used to be an expansion pack

Zynga

New content and features for retention and revenue
Revenue not necessarily the MOST important.
Build cimmunity by giving away content which builds revenue eventually

Bioware giuy
Can't replace a really creative person

Escapist question
Asking about arg
Valve game team came up with it
The people making it saying "I really know my audience and this will work"

Battle.net- are they going to aupport 3rd party?

We are not just game creators
We are entertainment creators

Min - you are creating another relationship with the user.
People are not going to think about your game as much but they will think about the other people they are playing the game with.

If you are a fan of your game - make cool shit that people will want - that's why we made action figures.




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